End-to-End Walkthrough

From Open Slots to
Booked Appointments.

See how PatientPipeline connects real-time scheduling availability to AI-powered demand orchestration — automatically, continuously, at machine speed.

Step 01

Real-Time Availability Scanning

PatientPipeline continuously monitors MyChart open scheduling across your entire health system — every provider, every specialty, every location. We know exactly which appointments are available right now, not last week. When slots open or fill, we see it in real time.

MonTueWedThuFri
8:00a
9:00a
10:00a
11:00a
1:00p
2:00p
3:00p
4:00p
14 Open Slots
26 Booked
Step 02

AI-Powered Demand Intelligence

Our AI engine maps patient search demand against your regional capacity — comparing competing health systems, evaluating demographics, and identifying exactly where patients are needed most. Decisions are grounded in real supply-demand data, not assumptions.

Monthly Search Volume 0
Regional Competitors 4 systems
Highest Demand Gap Family Medicine +38%
Patient Demand 82%
Available Supply 34%
Supply-Demand Gap: 48% — $142K/mo opportunity
Step 03

Demand-Matched Campaign Generation

AI generates complete Google Ads campaigns: ad groups, headlines, descriptions, keywords, and custom landing pages — each matched to specific providers and visit types where real capacity exists and patient demand is highest.

patientpipeline.lumahealth.io/ad-landing...
Generated Ad Copy
Family Medicine in Metro — Same-Week Appointments
Board-certified physicians accepting new patients. Open scheduling available now. Book your visit online today.
Step 04

Automated Google Ads Deployment

Campaigns are configured and launched directly into Google Ads — with budget allocation optimized by specialty, provider, and location based on revenue potential and utilization impact. No manual setup required.

Family Medicine — Metro
$1,200/mo · 62% of budget
LIVE
Internal Medicine — East
$480/mo · 24% of budget
LIVE
Specialty Care — Central
$280/mo · 14% of budget
LIVE
Step 05

Full-Funnel Patient Attribution

Track every dollar from ad impression to booked appointment. Know which campaigns, keywords, and ads actually put patients in chairs — not just clicks, but verified bookings with attributed revenue.

12,400 Impressions
Ad views across Google Search
15% CTR
1,860 Clicks
Engaged patients visiting landing pages
92% Landing Rate
1,720 Page Visits
Qualified visitors viewing provider profiles
19.8% Conversion
340 Booked
Verified appointments on MyChart
Step 06

Continuous Self-Optimization

As availability changes, demand routing adapts instantly. New slots open? Campaigns scale up. Provider fully booked? Budget redirects automatically. Meanwhile, Performance Lab runs hundreds of experiments on keywords, ad copy, and market intelligence — keeping only what measurably beats the current best. Your campaigns get sharper every week.

Availability
Changes
Budget
Rebalances
Performance
Lab Tests
Winners
Compound

Ready to See Your Pipeline in Action?

Enter your details and we'll show you exactly how much open capacity is sitting unfilled — and the revenue it represents.

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