Health systems have more demand than they can efficiently route to available care. Luma reads your live scheduling capacity, maps it against patient demand in your market, and runs continuous machine-speed optimization across keywords, creative, and budget — so every marketing dollar lands where care actually exists.
Luma runs a continuous cycle: read real capacity, match it to real demand, put it in market, and measure everything back to a booked appointment.
We continuously monitor MyChart open scheduling across every provider, specialty, and location — so the platform knows exactly which appointments are open right now, not last week.
The AI engine maps patient search demand against your regional capacity and your competitors' — then generates complete, healthcare-compliant Google Ads campaigns and landing pages for exactly the providers and visit types that need filling.
Budget follows opportunity, not habit. Revenue potential is scored per specialty, provider, and location — and as slots fill or open, spend rebalances automatically in step with real capacity.
Every dollar is tracked from impression to booked appointment, and every asset runs machine-speed test-and-learn cycles that keep only what beats the current best. Returns sharpen every week. See how it works →
The engine continuously identifies where patients are needed and routes demand there — grounded in live availability, never static campaigns. No roadblocks. No wasted clicks.
Maps patient search demand against real-time capacity across your market, pinpointing exactly where supply-demand gaps exist.
Every open slot is valued by specialty, visit type, and lifetime patient value — so utilization gains translate directly into revenue lift.
Generated copy meets Google's healthcare advertising policies while speaking directly to patient intent signals.
Each patient query is routed to the right provider, specialty, and location based on live availability and clinical fit.
All data processing follows HIPAA guidelines. No PHI is used in campaign targeting.
Every campaign decision is grounded in live data — the real capacity you have to fill, where you stand against your market, and exactly where patients drop off before booking.
Real-time open-slot counts for every provider, specialty, and visit type — refreshed continuously, never more than days old. Know the earliest available date and exactly which departments have capacity to fill right now.
See how it works →See exactly where you stand: head-to-head benchmarking against peer systems, cohort percentile rankings, coverage gaps competitors offer that you don't, keyword conversion benchmarks across the fleet, and a watchlist tracking competitor changes over time.
See how it works →We score your online booking flow 0–100, grade patient friction A–F, and surface every dead-end where patients are told to "call us instead" — then benchmark it head-to-head against your peers.
See how it works →Early deployment with a major academic health system showed what happens when capacity and demand are finally connected.
Based on early deployment data from a multi-specialty academic medical center.
Target patients actively searching for care where you have real capacity. Improve provider utilization while eliminating spend on fully-booked providers.
When cancellations or no-shows create openings, demand routing scales up automatically to close the gap before revenue is lost.
Onboarding a new physician? Targeted campaigns accelerate their panel build by connecting them to patients who need their specialty.
Give your COO utilization data, your CFO revenue attribution, and your CMO campaign performance — all from one platform.
Enter your details below and we'll show you exactly how much open capacity is sitting unfilled — and the revenue it represents.
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