Luma Patient Pipeline connects real-time MyChart open scheduling availability to AI-powered Google Ads campaigns — matching patient demand to open appointments so you fill chairs, not waste budget.
Real-time MyChart slot availability
Regional demand, competition, demographics
Ads matched to real supply & demand
Compliant healthcare ads, auto-optimized
Full-funnel attribution, click to chair
An end-to-end pipeline that turns real-time scheduling data into high-performing patient acquisition campaigns.
We continuously monitor MyChart open scheduling across your health system — every provider, every specialty, every location. We know exactly which appointments are available right now, not last week.
Our AI engine analyzes your regional market landscape — comparing competing health systems, evaluating patient demographics, and identifying where demand exists for each specialty. Marketing plans are grounded in real market data, not assumptions.
AI generates complete Google Ads campaigns: ad groups, headlines, descriptions, keywords, and custom landing pages — all tailored to the specific providers and visit types with open availability.
Budget isn't spread evenly — it's directed by opportunity. The platform calculates revenue potential per specialty, per provider, and per location, then allocates spend where it will drive the highest return.
Track every dollar from ad impression to booked appointment. Know which campaigns, keywords, and ads actually put patients in chairs — not just clicks, but verified bookings with attributed revenue.
As availability changes, campaigns adapt. New slots open? Ads scale up. Provider fully booked? Budget redirects automatically. Your marketing always reflects reality.
Every campaign starts with a comprehensive market analysis. Our AI doesn't just generate ads — it builds a strategic marketing plan by comparing your regional landscape against actual scheduling supply.
Evaluates competing health systems in your metro area, identifying gaps in their scheduling availability that represent your opportunity.
Each open slot is valued by specialty, visit type, and lifetime patient value — so your budget chases the highest-value appointments first.
AI generates ad copy that meets Google's healthcare advertising policies while speaking directly to patient intent signals.
Visual decision trees map patient journeys from search query to booked appointment, ensuring every ad reaches the right audience.
Early deployment with a large academic health system demonstrated the power of connecting real scheduling data to targeted patient acquisition.
Based on early deployment data from a multi-specialty academic medical center.
Target patients actively searching for care in your specialties with availability. Stop paying for clicks to fully-booked providers.
When cancellations create same-week openings, campaigns scale up automatically to fill them before revenue is lost.
Onboarding a new physician? Targeted campaigns accelerate their panel build by connecting them to patients who need their specialty.
Finally prove that marketing dollars drove real bookings. Full attribution from ad click to patient in the chair.
See how Patient Pipeline can turn your open scheduling data into a patient acquisition engine.